Download e-book for iPad: Advertising and Satirical Culture in the Romantic Period by John Strachan

By John Strachan

ISBN-10: 0511394586

ISBN-13: 9780511394584

ISBN-10: 0521882141

ISBN-13: 9780521882149

Ads, which built within the overdue eighteenth century as an more and more subtle and common kind of model advertising, would appear a separate international from that of the 'literature' of its time. but satirists and parodists have been inspired by way of and answered to advertisements, whereas copywriters borrowed from the broader literary tradition, specially via poetical ads and comedian imitation. This 2007 learn to can pay sustained awareness to the cultural resonance and literary impacts of advertisements within the overdue eighteenth and early 19th centuries. John Strachan addresses the numerous ways that literary figures together with George Crabbe, Lord Byron and Charles Dickens replied to the industrial tradition round them. With its many desirable examples of up to date ads learn opposed to literary texts, this examine combines an exciting method of the literary tradition of the day with an exam of the cultural impression of its advertisement language.

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Additional resources for Advertising and Satirical Culture in the Romantic Period

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Poetic advertisement has a long history. 74 Advertising jingles in their manifestations in display advertisements are also perhaps indebted to the books of cries aimed at children which would have been familiar to most early nineteenth-century consumers. These reproduce the cry above a woodcut illustration and some poetic editorial letterpress on the theme of the particular trade of the crier. Figure 8 gives eighteenth-century examples. Jingle copy accompanied by display, such as Warren’s ‘The Cat and the Boot’, is a sophisticated variation on these familiar images.

Pitt’s wartime fiscal measures, though initially prompted by national emergency, survived long into the nineteenth century. 22 The duty was increased in 1815 to 3s 6d and not reduced until 1833, when, after pressure from manufacturers and pressmen alike, it came down to 1s 6d. The maintenance of the duty prompted advertisers, as a means of tax avoidance, to draw extensively upon the wide range of advertising techniques that had been pioneered in previous decades. Tax was not levied on single-sheet advertisements such as posters, handbills or window-bills, ensuring that these alternative media became increasingly attractive.

79 This splendid jingle is a worthy ancestor of the best of the later verse puffs by the likes of Packwood, Bish and Warren. The use of verse in late Georgian copywriting is another example of advertisers’ use of associationist literary strategies, subtly linking advertising copy with the most prestigious of cultural products, poetry. However jocular and comical the yoking together of rhetoric celebrating consumer goods with more elevated generic materials might be, the side-effect of this allusive manoeuvring is that the brand is, by association, elevated.

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Advertising and Satirical Culture in the Romantic Period by John Strachan


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